94% of people with smartphones search for local information on their phones.
Today, everyone has smartphones with them, constantly communicating and looking for information.
In many countries, the number of smartphones has surpassed the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence.
If you haven't made your website mobile-friendly, you should. The majority of users coming to your site are likely to be using a mobile device.
If you don't know if your website is mobile-friendly, take the Mobile Friendly Test now!
Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.
Mobile is critical to your business and will continue to be so – whether you’re a builder, an accountant, a driving instructor or simply working on the website for your favourite football team.
Make sure visitors can have a good experience on your site when they’re visiting from their mobile devices!
The desktop version of a site might be difficult to view and use on a mobile device.
The version that's not mobile-friendly requires the user to pinch or zoom in order to read the content.
Users find this a frustrating experience and are likely to abandon the site.
Alternatively, the mobile-friendly version is readable and immediately usable.
The set up cost involved in making a mobile-friendly site can depend on your resources, business model, and level of design required.
On a basic level, transitioning an existing desktop site to mobile entails using existing sections of content from the desktop site and organising them in a mobile-friendly design.
Going mobile can be inexpensive if you select a responsive template for your website. A responsive template adapts the display to the visitor no matter if they are using a desktop, tablet, or mobile phone.
Going mobile could actually be free if you have the technical skills and time to build your own mobile site.
If your website was created several years ago, starting from scratch is the most sensible option (so you'll be paying for a complete makeover). This is because there are new web development techniques that may make it more efficient to re-do -- rather than modify -- your site. This is especially the case for sites built with Flash or using outdated e-commerce platforms
The good news is that if you start a seperate mobile site from scratch you may be able to reuse your existing content which can save you time and money.
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